3 Key Off-Page Search Engine Optimization Methods

[Spiral]

On-page search engine optimization is definitely one of the key methods if a website owner would like to improve the results for his or her website’s searchability. However, on-page SEO often entails technical skills. Why? Not a lot of people are HTML enthusiasts. This is often what needs to be tweaked to do an excellent job in optimizing web pages.

What if a geek friend already did the on-page optimization and now you want to know how you can contribute to the “search engine goodness” of your website? Off-page optimization is the next step. And the results you will have to pine for are one-way backlinks. Why? This is how many of the major search engines such Google, Yahoo! and MSN rank websites. The more backlinks from relevant sites with good page rank, the merrier.

So how exactly do you gather backlinks? It’s not an easy task but it’s definitely less nerve-wracking than HTML if you are not the techie type. Here are some off-page SEO tips:

1. Article Marketing

Quality content has been discovered to be real king. Everyone is hungry for fresh and quality info and providing it will make backlinks go pouring in. It helps a lot to be a keen writer to be successful on this endeavor. Also, practise the proper way of using a resource box. It should only include a website that contains information relevant to the article you submit to article directories.

2. Forum Participation

Look for forums that are relevant to your website’s content and keep on sharing information that will be indispensable for the members of the forums. Your signature or that tag-along message at the last part of each of your posts is what will work for your off-page SEO campaign. Keep it simple and make sure that it conveys something about your website. Learn how to hyperlink to make it easy for the people who want to visit your site.

3. Blogging

Blogs or web logs are now the most popular weapons of SEO experts. Aside from being easy-to-update, they don’t require a too formal tone, which is what many readers are into. Informal dialog which can be accomplished through readers leaving comments and the blog author replying to the comments is what also keeps blogs fresh and search engine friendly. Maintaining a blog that’s again relevant to your website’s content will keep the search engines in touch with your site. Don’t forget to have a link on your main website from your blog.

The secret to be successful in carrying out these off-page SEO methods is to be consistent. Submitting quality articles to websites at least two to three times a week and regularly producing content for your personalized blog is a surefire way to make your website stand out. Forum participation should also be something done more frequently since it will not only help you up your website’s popularity with the search engines but also make you learn new stuff from other forum members’ participation. Also, if you discover that you don’t enjoy these stuff, there’s always a plan B – hire someone to do them for you!

[zaheer]

I agree article marketing, forum posting and blogging are the top off-page optimization methods. Also you can do blog commenting, press releases and social networking.

[sarahbrooks]

in AM the more articles you create the more quality backlinks you will get..

[tomdrockstar11]

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[JIMMY1988]

Hello,glad to meet you!

[winiwoipy]

The main techniques of the off page optimization are Directory Submission, Article Submission, Inbound Links, Forum commenting, blog commenting and Click Density.

[jasonbourne9839]

Off page is use for link building and all things are important to get back links for your website.

[huperkarl]

Searching for your site content and share information and keep the Forum will be the indispensable forum members. In each post in the last part of your signature or, trailing the message what will turn off page SEO activity at work. Keep it simple, and make sure it conveys your website. The people want to learn how to easily access to your Web site's hyperlinks.

[jtwinner22]

I don't think there is anything wrong with article marketing as it is one of the oldest methods for SEO, but I don't think it is as effective unless you can employ the use of contextual links in the article, normally the article will only let you put a link in the author resource box, making it not as effective if the link would be in the content.

[Amit Airon]

In off-page optimization, Forum postings, Social Bookmarking, blog commenting, hub pages are the effective tecniques.