Google ranking factor for 2010

[Spiral]

At PubCon Session in Lass Vegas Yesterday Matt Cutts from Google described the ranking factors that you should emphasis in the year 2010. He cleared one thing that Google co-founder wants the web to be very fast just like flipping a magazine. The thing that goes clear with this statement is that you now have to look more on to page size and loading time of that.

We all know that page load time is an important factor in search engine rankings but not it is going to be more pressed corner. Fast pages will rank higher than slow once. Matt basically implied that in 2010, it will be one additional factor.

Let’s keep in mind two things:

(1) There are over 200 ranking factors in the algorithm and each are weighted differently. If I had to guess, page speed would not be a tremendously weighed factor, unless the site takes 90 seconds to load.

(2) I monitor complaints from the AdWords (and organic) side of webmasters and virtually no one complains that their quality score is low because of having a slow site. I would have to assume the same speed criteria would be applied from the quality score page speed requirements to the organic side of things. So if advertisers rarely, if never, complain about it – one would assume non-advertisers would also not complain much about that as a reason for their site’s poor ranking.

[jenifier80]

This came as a surprise to me as well, since I thought site speed was already a factor. I was once told by a Google employee that the reason this is necessary is that the usage pattern on Google is a "click, back, click, back, click, etc" pattern. The slower the 3rd party site loads, the longer each click-back iteration would take, usually meant less stickiness for Google.

Now that I think about it, it was probably just BS. This recent news is coming from Cutts, who is definitely the authority on ranking.

Thanks

[w3bmaster]

SEO remains the same for years but evolueates and methods apear each year you have to keap up .....
For example web 2.0 sites / social network ...