How does Blogger.com make money?

[bimo]

Hi guys,

i've been thinking about this. How does blogger.com make money?

Anyone has any ideas? Looking at the free/paid blog hosting service space so wondering.

[webmastero]

By allowing/suggesting adsense on the blogs. Google owns both, so blogger provides an additional platform in which to display millions more ads than would be possible since many webmasters, who pay for their own hosting do not care for adsense...but just about every blogger blog uses adsense.

More places to display ads, means more ad revenue for Google. The harder webmasters work to make what ever they can from adsense on their blogger blogs, the more successful it is for adwrods and the more they can charge for ads.

Basically blogger provides a free workforce to create content for the Adwords program to display related ads.

Blogger makes money because adsense pays bloggers a very small percentage of what it takes in from advertisers, with no labor, or development costs.

[Eustorgio Leonardo]

The AdSense would than read your blog, and show advertisements relevant to what is displayed on the page. Therefore, the users reading the blog would be more interested in clicking the ads (because it is related to the focus of the blog), and thus you make money.