Applying E-Commerce in Business

Applying E-Commerce in Business

Applying E-Commerce in Business
326 pages | Dec 12, 2007 |ISBN:0761948740 | PDF | 5.8 Mb
This book provides an understanding of e-commerce by deconstructing it into its main constituents and explaining how they fit together. The objective is to introduce some consistency to the often contradictory views about e-commerce, bringing together different academic and management theories and frameworks into a coherent whole. It is written with a European perspective with examples that are drawn from around the globe, consistent with the nature of e-commerce.
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