What percentage of my marketing budget should I allocate for online marketing?

[Bernarranglin]

I have a writing and editing services company, and we currently have $4500 of our operating budget. We are planning to do direct mail marketing, advertisements in trade journals, and online marketing (pay-per-click, e-newsletters, etc). How much of my marketing budget should I allocate for online marketing?

[aaronwebmaster]

HVAC Marketing Consultants online marketing and conversion rate optimization experts. Making best use of the data derived from marketing analysis, we help our clients get increased as well as the right kind of traffic to their website. Using online marketing solutions like search engine optimization (SEO), pay-per-click (PPC), email marketing and social media marketing; we also demonstrate how to optimize your website to convert more visitors into leads and sales.