A PPC Strategy For Free
I wanted to share a PPC strategy that I have been fine tuning over the last year. I can't give away too much because I don't want to lose my competitive edge.
I know PPC is scary for a lot of people because of so many horror stories of lost money. I want to share one of my techniques with you today that costs almost nothing.
I have developed many ppc strategies that are unique and profitable but this is by far and away my best strategy. I should probably do an IM product on ppc but I hate the BS that comes with the IM niche.
I think anyone would agree that one of the most important elements to internet marketing success is keywords.
Traditional ppc thinking is this. Find a product that you like, build a landing page or whatever for that niche with affiliate links built in, create ppc campaign trying to discover the best keywords.
Sometimes it works.....sometimes it don't. It most certainly can get expensive.
My technique is the opposite of that. I find the keyword first. I'll say it again. I find the keyword first.
Basically it goes like this. I find a keyword that has little or no competition. I then find out the search volume on this keyword. I then find products that match up.
Finding keywords can be very easy. I have a secret method that I won't be sharing but there are many ways. While I was typing this post, my daughter was watching Dora the explorer. I searched google for dora episodes and dora the explorer episodes. One had one ad and the other none.
Not sure how many searches are done on this per month but a quick dora landing page with some episodes and other merchandise through amazon's affiliate program and i am the only competitor. Clicks will be next to nothing. to ensure high quality score, make the header exactly what the ad is. So in this example "Dora Episodes" would be both the ad and the header of the website.
I have a keyword that costs me .10/click. I convert about 1 in 10 on it and get about 100-150 clicks a day. So $10-$15 gets me about $300/day. That one keyword is a $90,000+ profit per year.
There are a lot for clickbank products as well. Many of you have found these keywords while looking for them to match up a product. There are few of them and in some case none of them for some products. Going the opposite way of finding a keyword first opens up a world of opportunity.
I hope this post will get at least one person's creative juices flowing. It is wide open and we could all do it and rarely compete.
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10-03-2009, 10:30 AM
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