Isn’t it annoying? Having to read an article with great content suddenly submerged with a vast of array of “In-Text” links? For those who don’t know, In-Text links are links that normally have double underlines and link to out of context locations.
Why is In-Text advertising doing so well? In-Text advertising generally has a high click-through rate (meaning many people click the ads); normally ranging from about 3-4%, many website publishers are prone to place these in-text ads on their own site. Advertisers recognize the publisher penchant for In-Text advertising and invest in the software to promote sales. Many of these advertisers don’t realize that this investment actually has a negative impact on their sales.
Vibrant Media
When In-Text ads receive their clicks, it is normally for an unwary web surfer looking for related content who thought that the website specifically selected the link. After time, the web surfer will realize that these double underline links are just annoying ads that need to be either blocked or ignored.
Vibrant Media, a company estimated at $150 Million, is supposedly the leader of In-Text Advertising. Vibrant media links are normally colored green and have the traditional double underline. By far Vibrant media develops the most related In-Text ads but like other In-Text advertisers, will see to their fall in the coming years.
Spam used to be an easy way to earn money online — 10 years ago. Now the average web surfer has learned to no longer fill out “Free iPod” surveys, which generated large sums for both the spammer and the advertiser. Much like these spam surveys, In-Text advertising will find itself in the spam bin with the rest.
Before ending we would like to make clear why Adsense and Banners will always make be great gateways for both advertisers and publishers. Adsense ads display VERY closely related content and the are most likely related to what the reader is currently reading. Other CPM banners only require a few clicks a day and as long as they show a generally high number of impressions will convert well for the publisher and and display well for the advertiser.
10-18-2009, 08:29 AM
In-Text Advertising : Vibrantmedia
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