Targeting Horizontal Markets w/PPC

[FreeThemer]

We will have a short discussion today on PPC targeting.

Generally the PPC business model goes as follow

Pick product
Find and target relevant keywords
convert and get paid
What we are going to do is remind you that there are more relevant keywords for a given product that just the direct and related keywords.

For instance, lets say that I am promoting mens jeans. I would get my handy Keyword tool and find all the relevant terms to mens jeans and bid on these terms and direct to the correct landing page

To take this a step further I then begin to profile my searcher and understand that most people searching for 'mens jeans' would probably also be interested in 'mens belt buckles'

And it just so happens that the PPC price of 'Belt Buckles' is ALOT cheaper than 'Jeans' so in effect I am getting the same browser onto my landing page for a fraction of the cost.

Now these are just examples as I don't want to disclose the particular niche, but the point is that you need to identify your searcher. Get a picture in your mind of who they are and the kinds of things they would buy.

Then simply gobble up all the keywords of things that they would search for, making sure to create a relevant landing page that would for instance have a few lines about Belt Buckles to get your QS up, but then get right into your jeans promotion.

Got it?

Good. now get to Work.