MSN Optimization Techniques

[Spiral]

Many webmaster find it difficult rank better on MSN. MSN search algorithm has in many ways has similarities with Yahoo and Google’s.

Here are some techniques that should be taken into consideration while optimizing for MSN.

Content
Perhaps the first and probably most important aspect of the MSN Search is the need for good keyword rich content. Relevance of theme and topic appears to be very important to MSN. There are also additional considerations for levels of on page keyword density. MSN seems to strongly dislike keyword stuffing, and will drop a site’s ranking accordingly.

Links
Links are important to MSN, as they are important to Yahoo and Google. Having your important keywords on the incoming and internal on site link anchor text is important. That link text definitely requires mixing and variation to appear as natural as possible when crawled by the MSN spider.

Clean Code
Clean coding is a must with MSN Search, as its spider has a strong preference for well written code. If a website code is poorly written, it appears that MSN Search downgrades the site’s search rankings heavily.

Meta Tags
MSN Search seems to put some importance on meta tags. Same does Yahoo.