Fashion Marketing, Second Edition - Contemporary issues

[steaner]

A collection of international contributions from renowned academics and practitioners from the UK, USA and China, the second edition of Fashion Marketing has been revised and expanded to incorporate the major changes in the fashion industry since 2001. This edition integrates everything on fashion marketing that a student or practitioner could ever need. Now covering all the key themes and issues of the area:

*globalization
*fast fashion
*luxury fashion
*offshoring
*business-to-business
*forecasting
*sourcing
*supply chain management (demand management)
*new product development
*design management
*logistics
*range planning
*colour prediction
*market testing
*e-commerce
*strategy

Ideal for use on Fashion marketing and Fashion management programmes, this book will also be invaluable on any undergraduate or postgraduate courses in Fashion, Textiles, Apparel and Retailing Management. This book will also serve as a useful, informative and authoritative text for senior managers in the fashion marketing industries wanting to gain further understanding of current and future developments within the industry.

*Exciting new edition, fully revised and expanded to include hot new issues such as globalisation, luxury brands and increasingly complex supply chains
*Global focus and up-to-date case studies aid students in gaining a greater understanding of the structure and complexity of the industry
*A range of well-respected and international contributors

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[niretyhomes]

Someone is needed to put those fashion pieces into shops and make them look gorgeous. That is a job for the fashion marketer and that's basically what fashion marketing is about. So if you love fashion but do not have skills in designing or writing, you can consider becoming a fashion marketer.

[Aberlysmountain]

Fashion marketers generate a fantasy for selling those products to customers, through visual promotion campaigns, savvy marketing ideas or by picking clothing from the designers, which they feel will be very popular among customers.

[Adambade]

The fashion industry who constitute the human buy appearance of the designer's latest creation. They want to access shops, they are definitely is a contemporary project. However, trade dress can as well be congenital, at the appropriate time to promote the appearance of the appearance of trends.