The Psychology Of Persuasion

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# 288 pages
# Publisher: Pelican Publishing Company (May 1996)
# Language: English
# ISBN-10: 1565541464
# ISBN-13: 978-1565541467

Midwest Book Review
The Psychology Of Persuasion: How To Persuade Others To Your Way Of Thinking will show how to ethically direct others toward your point of view. Author Kevin Hogan teaches the skills of persuasion drawn from techniques as diverse as hypnosis, neurolinguistics, the Bible, and successful salespeople throughout history. The Psychology Of Persuasion demonstrates how to construct persuasive messages. It teaches how to tell what the other person is thinking, why he thinks it, and how to change what he thinks. It covers persuasion from both points of view -- helping consumers to make better buys and salespeople to sell more. The Psychology Of Persuasion shares the most powerful tools, strategies and techniques used by political candidates, television ministers, and corporate leaders. The Psychology Of Persuasion is practical, sensible, workable, and totally accessible to the non-specialist general reader.

This book has so much valuable information to help you influence others to get more of the results you want. And it gives you this info in bite-sized chunks you can use and build on.

The book builds on the terrific work that Cialdini has done and reported in his books, which any student of influence will also buy and study. Hogan expands Cialdini's number of persuasion principles ("laws") from six to nine and fills the book with examples to teach you how to use them and scores of influence methods and techniques.

When we do choose to persuade someone, we want certain results. Anyone who consistently uses this book's simple model of outcome-based thinking will reap dollar benefits at least hundreds of times greater than the price of this book. And Hogan teaches you this in just ten pages.

Each chapter ends with a short summary in outline form. This helped me grasp the information the first time I read the book and has made it easy for me to quickly review the material when I've gone back to it.

I highly recommend that you buy and study this book, and then review the short chapter summaries from time to time.

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