all about blogs

[sarahbrooks]

I sincerely believe using blog software to manage certain kinds of content on a web site such as an online media room, to archive newsletters, post frequently asked questions and to provide product updates can make a site that is otherwise very search engine un-friendly, become a viable source of great rankings. This applies to both regular search engines as well as blog search engines. These are applications for a blog besides the common use as a platform to increase credibility and communicate a more personalized voice for a company.
Blogs are no silver bullet though and require working hard and smart – especially smart. However the payoff can be significant.
feel free to post your opinion