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  #1  
Old 10-18-2010, 09:22 PM
nicolasb86 nicolasb86 is offline
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Default Keyword Tactics to High Profit

In internet marketing, your keyword list is the essential way to connect with the overall customer. What many neglect to do when compiling their keyword list is to go “deep” rather than “wide”.

What a wide keyword list does is provide a large amount of related keywords. What a deep keyword list does is have variations of one single and obvious root keyword.

A typical example of a “deep” keyword list would be if you were to promote an ebook on beer, such as home beer brewing. A most obvious way to compile a keyword list is to revolve around these specific terms…much like:

home brewing
brew beer
brew beer at home
how to make beer
home made beer

This list seems fine, but the situation is that this list has a very narrow focus on the highly competitive (higher cost) keywords of “home brewing beer”. Since these are the most obvious words everyone else is likely to use them. So this is an example of going DEEP.

A much more effective method would be to go WIDE. Instead of using the obvious “home beer brewing” you could hit this situation from different angles on the same relevant keyword; for example:

home brewing lager
home brewing stout
home brewing ale
&

lager recipes
beer recipes
stout recipes

Also

how to make Scottish ale
how to make beer

…and trying various combinations of:

how to ferment beer
home micro brewery
how to make irish stout

etc…

The basic idea behind going WIDE is finding the sub niches of keywords that can produce the greatest conversion and traffic. After finding the right ones, you could go really deep in them and find every combination possible of that sub niche.

If a phrase such as, “home brew ale” is the most profitable within a set that you found, a good method would be to expand upon this and find almost every variation of “home brew ale”.

In short, going WIDE is a greater tactic than going DEEP in that you’re attempting to make keywords as relevant to your ad headline and text as possible. So, if a person is looking for “how to make lager”, an ad that is set to “how to make lager” would have a better chance of being clicked on than an ad that reads “home beer brewing”. Thus, doing this will increase conversion and click through rates significantly.
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  #2  
Old 02-08-2011, 11:26 AM
Angel Smith Angel Smith is offline
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Thanks lot......
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  #3  
Old 03-23-2011, 01:48 PM
wppack wppack is offline
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Wow, cool tips, thanks.
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  #4  
Old 05-10-2011, 06:44 PM
akonmask akonmask is offline
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The wide range of the keyword has provide a large amount of related traffics. In which the keywords chosen positions has be frandly and getting good obtains on them. The keywords has work and amount of the traffics has decide to the web site increment.
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Old 05-27-2011, 09:56 AM
aaronwebmaster aaronwebmaster is offline
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The more your website appears on the first page of Google, the more will be the searches relevant to your business. Thus more visits to your website and more leads and sales you will get. All this is simple words mean more business for you. Just track your website accurately and you'll notice that paid ads. After all, search engine marketing success is about one thing: to maximize and capitalize on your first page real estate.
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Old 06-07-2011, 05:33 PM
charlesrobert charlesrobert is offline
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A acceptable apparatus to use for these types of keyword approach would be the "Google Keyword External tool". The goal is to ambition relevant keywords with a lower competition volume. That will advice you get ranked higher by itself faster and as well get you put on added keywords. Make abiding your Title and description tags forth with the names of your pages cover these relevant keywords.
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Old 06-07-2011, 07:41 PM
sarahbrooks sarahbrooks is offline
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nice info.. thanks for sharing it with us
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