difference of cpm, epc and eEPC

[sarahbrooks]

hi there.. just want to share little info about cpm, epc and eEPC.. feel free to post your views..

Cost per thousand impression (CPM) - this can also be calles pey-per-impression. here, the advertisers pay based on the impressions their link, banner or product is displayed per 1000 views on the publishers website.

earnings per click (epc)- this is a metric to measure the effectiveness of being able to turn a click into commision.

effective earnings per click (eEPC) - this is very similar to the epc but in this case, if its referring to the effectiveness of being about to turn 1000 clicks into commissions.