PPC Advertising vs. SEO

[nicolasb86]

There are two ways to get traffic to any site. You can either get traffic to your website for free, such as SEO or you can use paid advertising; PPC (pay-per-click).

Often, there is a debate and constant warring between which strategy will be the best strategy to implement in exposing your site to the masses.

In actuality, Internet Marketing is a numbers game, and so the more targeted traffic you can get to your website, the more you will convert, and the more money you’ll make.

So which strategy is the best, free or paid?

Search Engine Optimization:

Free marketing strategies; such as SEO, are just as good as paid marketing, if not better. For example, when the majority of people go searching for information online, they go to Google or any other search engine and type in a phrase; such as “How to Cook and Clean”. The results they get back are divided into two parts, and that is Organic and Paid advertising. These differences are usually easy to identify. The organic results are listed on the left hand side and are listed 1-10 through a series of pages, while the paid are listed on the far right hand side.

When doing a search people will often decide which way is best to resolve their dilemma or situation, and most often people tend to use the free results. Thus, this is enough to indicate that if you want to get highly targeted and free traffic to your website it would be a good idea to get into the Organic results. However, many things are involved, including getting backlinks to your site, making sure you have the right keyword density, and optimizing your site. The downside to Search Engine Optimization is that in order to get your website ranked high, it can be very time consuming. This is a reason why many marketers choose to skip SEO and use Pay-Per-Click with Google Adwords, Bing, or Yahoo Overture.


PAY PER CLICK (PPC):

In short, Pay-Per-Click is when you tell Google; or any other company, how much you want to be charged every time your advertisement is clicked. The higher the amount that you set to be charged will often determine how high your website will rank in the search engines. On the other hand, if you set a low amount then your PPC may not give you good results.

The “pros” of PPC marketing is that it takes a small amount of time to get up and running, but the “con” is that you can not just set up a campaign and expect to make tons of money. PPC is a science and should be implemented with strategy, therefore doing the homework is crucial because if you don’t choose the right keywords and/or charges you could end up losing tons of money and FAST. So PPC takes skill, learning, and possibly experience to succeed.

In short, SEO is a great way for beginners to get a site ranked high in organic results. SEO may be frustrating but once you succeed with SEO the benefits are great. This is also true with PPC, but there is much more risk involved since your success is dependent on your money and skill. Overall, it’s necessary to research both SEO and PPC as much as possible before leaning upon either.

[Jerin]

PPC can be characterised as a quick boost of traffic to a particular site. If you’re willing to pay the price of the clicks, then you can buy a top position for your chosen search terms in the major Pay per Click engines. Providing your search term has enough traffic, and your creative is tight and enticing, you should notice a bump in traffic.

SEO is a slower process. You are unlikely to see major changes to your traffic in the early stages, as so much of SEO is to do with the structure and environment of your site.

[chirokoto01]

PPC and SEO are both useful to boost web traffic and promoting business but when it comes in popularity SEO is the most popular rather than PPC.

[Angel Smith]

SEO and PPC now days are both are really much popular get more traffic but i am using the SEO because get traffic without pay the money.

[adronhill]

- Search Engine Optimization is more like public relations Marketing And Pay-Per-Click Marketing is more like traditional advertising .
- SEO encompass any measure to improve search engine ranking in either result page position or the number of keyword phrases the site ranks And Pay per click advertising generally does not help your search engine ranking.

[jennysteven]

Well, PPC is acronym of pay per click and it gives immediate results because once you set up your campaign and ad group to show ads on search results. While SEO is acronym of search engine optimization and that is the process of carrying out numerous tasks in order to qualify, and the classification of trade marks within the search engine results of natural search.

[adamshec]

- pay per click is solutions, marketing, advertising used by advertisers to reach target groups of visitors. A basic introduction to this page. In addition, inside and out PPC is the discussion on this page and a clear projection of PPC focus.

- Search engine optimization is a feature rich, professional open source e-commerce solution that offers merchants complete flexibility and control of the appearance, content and functionality of the online store.

[akonmask]

For getting traffics on your site both the SEO and PPC which most beneficial. The SEO is content writing with help and PPC is getting the characterized as a quick boost of traffic to a particular site

[Ghanistha]

SEO is the most popular rather than PPC. Both are useful to boost web traffic and promoting business.

[creaigdenn]

I agree with you. SEO is better and reliable method of website marketing and earn money. PPC is not so reliable. It is attractive. But not so effective. When other side SEO is great ways of marketing and it has many advantages which are useful for doing better business.