For all Google Adsense lovers, stay calm, Google Adsense is not dead (yet). I used that title to explain why Google is literally dead and so the PPC (Pay Per Click) industry. Many people used to earn up to 6 figures per day from Adsense but seems those times have changed and besides smart pricing or low cost clicks, people seem to be ad-blended now, they learned Google ads by heart and never click on them anymore … Adsense should definitely make some changes if they want to continue having a large piece of the online advertising cake
The Plot
At first, many publishers really loved Adsense for the simplicity and the huge revenues generated but today, what you actually see are thousands of autoblogs, MFA’s (Made for Adsense sites), iframed websites and other blackhat techniques to make some money. If you do a small research you even find out different click rings where basically, “you click on my ad and I click on yours” idea exists
Even though Adsense team is diligent and keeps an eye on any suspicious accounts, for the Advertisers there are literally no conversions at all (or few ones)
As the World Wide Web evolves, the blackhat spirit grows as well. I remember once when I read an article where someone actually “found” a way how to get number 1 position on Adwords for highly competitive keywords such as “insurance” or “cancer”
Basically he was just clicking on opponents ads on paid search with the hope that they would run out of funds. Imagine, in a niche such as “insurance” how costly a click might be (more than $15 for sure) so every time your opponent clicked that link you were 15 dollars poorer
Don’t Keep All Your Eggs In One Basket
I’ve seen big sites with huge traffic which rely solely on Google Adsense and thats totally WRONG! Even though Google’s slogan is “don’t be evil” they are well known for different horror stories where they have banned innocent publishers without a proper reason at all.
Diversity is the key to success, if you can find 4-5 different revenue streams on your blog or website you are all set. Lets get a small example below, a site in the health niche, with 1000 visitors per day, how much would they make if they online used Adsense and if they used other sources as well:
So as you can see from the picture above, if you use only Google Adsense you lose a lot of dollars which could be added straight to your pocket if you would use Adsense + other pay per sale program
A good resource for health products which usually pay out like 70 usd up to 125 usd is definitely MORENICHE. They are an affiliate company specialized in health products only (sometimes casino ones as well)
Conclusion
As I mentioned earlier, if you have a site with insane amount of traffic its a pity using just Adsense to monetize it. Use different affiliate programs , CPM banners, build mailing lists so you can later sell them products and much more. The objective is to build a strong readership where you can actually profit from them in the long run but as we all know, the loyal visitors never click on Adsense Ads, because they have seen them tens or hundred times. Its the SE (search engine) traffic which usually clicks most on Adsense Advertisements
11-21-2009, 04:11 PM
Rest in Peace Google Adsense!
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